Advertise with the MSCPA
From SumNews, our bi-monthly newsletter, to our interactive Web site, we offer new and innovative opportunities
for our advertisers. There are several different ways your message can reach more than 10,000 CPAs and accounting
professionals throughout Massachusetts. Download the Online Media Kit 
Opportunities Include:
- Online Find a CPA Directory
Exclusive opportunity for our members to list their firms in this highly promoted directory where users search for CPA services - Banner and/or Classified Advertising on this site and CPAtrack.com (developed for accounting students)
Integrate this marketing medium into your mix, target our membership and measure results - Display and/or Classified Advertising in SumNews,
our bi-monthly newsletter distributed to our membership six times per year - Post a Job
from your desktop on MSCPAonline.org
- Exhibit & Sponsorship Opportunities at Society Conferences and Events
Choose from several events developed for targeted groups of our membership - Friday@Five
Sponsorship in the weekly e-newsletter distributed to over 8,000 members - Exclusive CPE Calendar Sponsorship
Serve as the sole-sponsor on the annual calendar of course listings sent to every MSCPA member and other Society CPE customers. - Get Our Membership Demographics
Online Find a CPA Directory
The Find a CPA Directory: Where Businesses and Consumers Search for CPA Services
The "Find a CPA Directory" is an online database of Massachusetts CPA firms with listings available exclusively to members of the MSCPA. Users of the Directory are able to search by industry, services provided, city, region, and languages spoken. This Directory is consistently one of the most highly requested pages on the Web site.
For more information on how to get your firm listed, join the Find a CPA Directory; or e-mail Jennifer Urquhart at jurquhart@MSCPAonline.org.
SumNews Display Advertising
SumNews is published bi-monthly by the Massachusetts Society of CPAs, Inc. Subscriptions to SumNews are limited to members of the Society only as a member benefit and the subscription is free to all members.
| Gross: | Size - (in inches) | 1 x Rate | 1 x Rate - Color | 6 x Rate | 6 x Rate - Color |
|---|---|---|---|---|---|
| Full Page | 7.5 x 10 | $1820 | $2175 | $1590 | $1910 |
| Half Page | 7.5 x 4.875 | $1025 | $1225 | $900 | $1090 |
| 3 Column Box | 5 x 4.875 | $855 | $1025 | $735 | $885 |
| 1/4 Page | 3.625 x 4.875 | $625 | $745 | $545 | $650 |
| 1/8 Page | 1.875 x 4.875 | $460 | $545 | $365 | $425 |
| Business Card | 3.5 x 2 | $340 | $385 | $245 | $330 |
Premium Positions
Full Page Inside Cover: $2,425
Back Cover 3/4 Page: $1,655
Half Page Preference: $1,210
Front Cover Sponsor: $500
A standard 15% discount is applied when ad is supplied by a recognized advertising agency. Please follow printing specifications for SumNews.
2008 SumNews Advertising Deadlines
For further information on display advertising & SumNews, contact Giuseppe Fornaro gfornaro@MSCPAonline.org. Or, download the Insertion Order Form.
SumNews Classified Advertising
The MSCPA offers a classified section
in SumNews, including:
- Mergers & Acquisitions
- Office Space
- Positions Available
- Peer Review
- Miscellaneous
Classifieds are limited to 1,000 characters; ads are $150 for members, $225 for non-members.
Color shading is an additional $10 and is a technique used to help your ad stand out. Confidential Reply Boxes are an additional $20. All ads must be prepaid. Ads and inquiries should be e-mailed or faxed to Giuseppe Fornaro, gfornaro@MSCPAonline.org, fax 617.556.4126. Or, download the Classified Insertion Order Form.
2008 SumNews Advertising Deadlines
| Issue | Insertion Order Deadline | Materials & Classifieds Deadline | SumNews Distribution (Week of) |
|---|---|---|---|
| Winter II | Jan 4 | Jan 18 | First Week of March '08 |
| Spring | March 7 | March 21 | First Week of May '08 |
| Summer I | May 9 | May 23 | First Week of July '08 |
| Summer II | July 11 | July 25 | First Week of September '08 |
| Fall | Sept 5 | Sept 19 | First Week of November '08 |
| Winter I | Nov 7 | Nov 21 | First Week of January '09 |
Online Classified Advertising
You can now post classified ads (into categories of Mergers and Acquisitions, Office Space, Miscellaneous, and Peer Review). Ads are $1.00 per word for members and $1.50 for non-members. Ads are limited to a $50 minimum and remain posted for 30 days. Contact Giuseppe Fornaro with any questions; gfornaro@MSCPAonline.org or 800.392.6145.
Post a Job
If you are looking for qualified professional employees, you can advertise job postings from your desktop on MSCPAonline.org! Job opportunities will also be posted to our student Web site, CPAtrack.com at no additional charge. Job seekers can search postings for free. Job postings are $1 per word for members and $1.50 per word for non-members. Ads are limited to a $50 minimum and remain posted for 30 days. E-mail Mona McCarthy for further details.
Friday@Five E-Newsletter Sponsorships
Ad space is currently available in our electronic newsletter, Friday@Five, which is e-mailed weekly to more than 8,000 subscribed members of the MSCPA. E-mail marketing offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other medium. The open rate for this weekly e-newsletter is consistently over 35% which is considered successful per marketing statistics. To sponsor Friday@Five, download the details or contact Giuseppe Fornaro; gfornaro@MSCPAonline.org or 617.556.4000 ext. 301.
Sponsorship is limited to one per issue, and includes sponsor's logo, 50 words and a live link at the top of the e-newsletter.
Banner Advertising
MSCPAonline.org experiences a fluctuation of site activity throughout the calendar year as we provide services for both member and non-members alike. Since the inception of MSCPAonline.org, each year has seen steady growth and we anticipate more of the same as we bring useful content and services to the Web site on a continuous basis.
MSCPAonline.org features tile ads on our homepage. Space is limited to 5 banners; advertisers have the opportunity to contract space for up to one year. Web site ads are experiencing positive growth in click-through rates.
Banner Advertising Specifications
| File Formats: | .GIF, .GIF89A, .JPEG |
|---|---|
| Banner Dimensions: | 120x60 pixels |
| File Size Limit: | Less than 12K |
| Target URL: | Must be live at the time of submission to MSCPAonline.org May not exceed 200 characters No more than one embedded question mark (?) |
| Special Information: | Client side image maps are not accepted. Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Macintosh/Unix dialogue boxes, error messages, or the like. Advertisements cannot resemble MSCPAonline.org content. |
Rates
1 Month= $600
3 Months= $550/month
1 Year= $500/month
All advertisements will be reviewed by the MSCPA and are subject to approval before placement on the site.
To reserve YOUR space on our Web site, contact Giuseppe Fornaro; gfornaro@MSCPAonline.org
Exhibit & Sponsorship Opportunities at Society Conferences & Events
Build influential contacts with CPAs interested in state, federal, nonprofit, government taxations, accounting and auditing, and financial planning.
See Continuing Education Exhibit and Sponsorship Information.
Included in the price for booth space is:
- Attendees' Names and Firm Addresses
- Contact with attendees during: Morning registration, Refreshment breaks (am and pm), Lunch, (and cocktail reception when sponsoring the Fall "MAP" Conference).
- Six Foot Skirted Table
- Lunch with Attendees (Admits 2)
- Mention in Friday@Five (MSCPA Weekly E-Newsletter)**
- Hyperlink included in the course description on MSCPAonline.org
- Thumbnail Logo in SumNews (MSCPA bimonthly Newsletter)**
- Thumbnail Logo in Conference Brochure**
- Firm Logo & Profile in Conference Manual**
**Exhibitors must meet registration deadlines for these publications. Download the
Registration Form.
Please contact Giuseppe Fornaro for more info. 617.556.4000
Other Society events available for sponsorship:
MSCPA Leadership Academy
The goal of the Academy is to recognize and develop the future leaders of the accounting industry and to nurture this network of emerging leaders. The program will feature highly regarded keynote speakers focusing on various aspects of leadership, providing individual development opportunities and will include networking among the attendees through cocktail receptions and dining experiences. Various sponsorship levels are available. This year's Gold Sponsors are Advanced Resource Marketing and Bentley College. The Silver Sponsor is Becker CPA Exam Review. The Bronze Sponsors are ExamMatrix and K2 Enterprises. For details on becoming a sponsor for the 2008 Leadership Academy, please e-mail Giuseppe Fornaro.Annual Meeting and Recognition Reception
Women's Golf Outing
Young Professionals Networking Events
CPE Calendar Sponsorship
This annual Calendar of MSCPA CPE courses has a year-long shelf-life and is distributed to each and every member as well as all Continuing Education customers repeatedly throughout the fiscal year. The 2008 Calendar of Courses is sponsored by MS Consultants.
Disclaimers
Advertisers and advertising agencies (together "Advertisers") assume sole liability for content of advertisements and for claims arising therefrom against MSCPA. Each Advertiser warrants that it has the right to publish (and to authorize MSCPA to publish) its advertisements, and that its advertisements and all content and copy contained therein do not infringe, misappropriate, slander, defame, or otherwise violate the copyright, intellectual property, or other rights of any third party. Each Advertiser will indemnify, defend and hold harmless MSCPA (including its officers, directors, employees, members, and affiliates) and its customers and contractors from any and all liabilities, losses, costs, damages, judgments or expenses (including costs and reasonable attorneys' fees) resulting from or arising in any way out of any alleged breach of the agreements and warranties set forth above.
We do not accept display ads from CPE providers or membership organizations, as it competes with our own efforts. (This does not conflict with Anti-Trust laws as they can reach our demographic other ways, such as purchasing a list from the boards of accountancy, advertising in the Practical Accountant/Journal of Accountancy, local business journals, etc.)
All advertisements will be reviewed by MSCPAonline.org and are subject to our approval before placement on the site. Ads may be rejected if they cause our site to load slowly or if they do not meet our editorial standards.
To request a hard copy of the Media Kit, e-mail Giuseppe Fornaro or call 800.392.6145.
denotes Member-only content.
Members,