Upcoming Special Events Sponsorship Opportunities:
Annual Meeting and Membership Events
Continuing Education Conferences
Exhibit at MSCPA CPE conferences and meet face-to-face with your current and future clients. It is the most personal marketing tool allowing you to generate leads, maximize exposure, create awareness and/or sell your product or service.
From SumNews, our bi-monthly newsletter, to our interactive website, we offer new and innovative opportunities
for our advertisers. There are several different ways your message can reach more than 10,500 CPAs and accounting
professionals throughout Massachusetts. View Our Membership Demographics.
Download the MSCPA Media Kit . To request a hard copy of the Media Kit, email Julia Bowker or call 800.392.6145 ext. 301.
Opportunities Include:
Where Businesses and Consumers Search for CPA Services
The Find a CPA Directory is an online database of Massachusetts CPA firms with listings available
exclusively to members of the MSCPA. Users of the Directory are able to search by industry, services provided, city,
region, and languages spoken. This Directory is consistently one of the most highly requested pages on the website.
For more information on how to get your firm listed, join the Find a CPA Directory; or email Mona McCarthy at
monam@MSCPAonline.org.
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SumNews is published bi-monthly by the Massachusetts Society of CPAs, Inc. Subscriptions to SumNews
are limited to members of the Society only as a member benefit and the subscription is free to all members.
| Gross: |
Size - (in inches) |
1 x Rate |
1 x Rate - Color |
6 x Rate |
6 x Rate - Color |
| Full Page |
7.5 x 10 |
$1,875 |
$2,240 |
$1,635 |
$1,965 |
| Half Page |
7.5 x 4.875 |
$1,055 |
$1,260 |
$925 |
$1,125 |
| 3 Column Box |
5 x 4.875 |
$880 |
$1,055 |
$755 |
$910 |
| 1/4 Page |
3.625 x 4.875 |
$645 |
$770 |
$560 |
$670 |
| 1/8 Page |
1.875 x 4.875 |
$475 |
$560 |
$375 |
$440 |
| Business Card |
3.5 x 2 |
$350 |
$395 |
$250 |
$340 |
Premium Positions
Full Page Inside Cover: $2,530
Back Cover 3/4 Page: $1,755
Half Page Preference: $1,280
Front Cover Sponsor: $530
A standard 15% discount is applied when ad is supplied by a recognized advertising agency. Please follow
printing specifications for SumNews.
2011 SumNews Advertising Deadlines
For further information on display advertising & SumNews, contact Julia Bowker
jbowker@MSCPAonline.org. Or, download the
Insertion Order Form.
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The MSCPA offers a classified section in SumNews, including:
- Mergers & Acquisitions
- Office Space
- Positions Available
- Peer Review
- Miscellaneous
Classifieds are limited to 1,000 characters; ads are $150 for members, $225 for non-members.
Color shading is an additional $10 and is a technique used to help your ad stand out. Confidential Reply Boxes are
an additional $20. All ads must be prepaid. All classifieds (excluding positions available) will automatically be placed on our online classifieds page for 60 days at no additional charge (over a $50 value). Ads and inquiries should be emailed or faxed to Julia Bowker, jbowker@MSCPAonline.org, fax 617.556.4126, or download the
Classified Insertion Order Form.
Download tips on how to write a successful classified.
| Issue |
Insertion Order Deadline |
Materials & Classifieds Deadline |
SumNews Distribution (Week of) |
| Winter II |
January 6 |
January 30 |
First Week of March ’12 |
| Spring |
March 2 |
April 2 |
First Week of May ’12 |
| Summer I |
May 4 |
June 4 |
First Week of July ’12 |
| Summer II |
July 6 |
August 6 |
First Week of September ’12 |
| Fall |
September 7 |
October 1 |
First Week of November ’12 |
| Winter I |
November 2 |
December 3 |
First Week of January ’13 |
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You can now post classified ads (into categories of Mergers and Acquisitions, Office
Space, Miscellaneous, and Peer Review). Ads are $1.00 per word for members and $1.50 for non-members. Ads are limited to a $50 minimum and
remain posted for 60 days. Contact Julia Bowker at jbowker@MSCPAonline.org or 800.392.6145 ext 303 with any questions.
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If you are looking for qualified professional employees, you can advertise job
postings from your desktop on MSCPAonline.org! Job seekers can search postings for free.
Job postings are $1 per word for members and $1.50 per word for non-members. Ads are limited to a $50 minimum and remain posted
for 60 days. email Mona McCarthy for further details.
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Ad space is currently available in our electronic newsletter, Friday@Five, which is emailed weekly to
more than 9,000 subscribed members of the MSCPA. Email marketing offers broader reach, higher measurability, quicker
delivery, and easier consumer feedback for a lower cost than any other medium. The open rate for this weekly e-newsletter
is consistently over 35% which is considered successful per marketing statistics. To sponsor Friday@Five,
download the details or contact Julia Bowker,
jbowker@MSCPAonline.org or 800.392.6145 ext. 301.
Sponsor a month in the MSCPA's Financial Literacy Calendar. Sponsorship of $650 includes:
- Your logo, company information and description placed on your sponsored month of the calendar;
- Your logo on the back cover as a calendar sponsor;
- 25 copies of the calendar to distribute to your employees and clients; and
- Mention in all promotion for the calendars - SumNews, Friday@Five, MSCPAonline.org and press releases to local publications.
To sponsor a month in the 2012 Financial Literacy Calendar, contact Julia Bowker,
jbowker@MSCPAonline.org or 800.392.6145 ext. 301.
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MSCPAonline.org experiences a fluctuation of site activity throughout the calendar year as we provide services for both
member and non-members alike. Since the inception of MSCPAonline.org, each year has seen steady growth and we anticipate
more of the same as we bring useful content and services to the website on a continuous basis.
Banner ads are featured banner on our every page of MSCPAonline.org. Space is limited to five banners; advertisers have the
opportunity to contract space for up to one year. website ads are experiencing positive growth in click-through rates.
Reserve your banner ad on MSCPAonline.org today!
Banner ads are also available on CPAtrack.com, the student website of the MSCPA. Read more on CPAtrack.com banner advertising.
Banner Advertising Specifications
| File Formats: |
.GIF, .GIF89A, .JPEG |
| Banner Dimensions: |
120x60 pixels |
| File Size Limit: |
Less than 12K |
| Target URL: |
Must be live at the time of submission to MSCPAonline.org
May not exceed 200 characters
No more than one embedded question mark (?)
|
| Special Information: |
Client side image maps are not accepted.
Advertisements cannot mislead the user. For example, they may not mimic or resemble
Windows/Macintosh/Unix dialogue boxes, error messages, or the like.
Advertisements cannot resemble MSCPAonline.org content.
|
Rates
1 Month= $600
3 Months= $550/month
1 Year= $500/month
All advertisements will be reviewed by the MSCPA and are subject to approval before placement on the site.
To reserve YOUR space on our website, contact Julia Bowker; jbowker@MSCPAonline.org
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Build influential contacts with CPAs interested in state, federal, nonprofit, government taxations, accounting and auditing,
and financial planning.
View the 2011-2012 Continuing Education Conference Schedule and Descriptions.
Included in the price for booth space is:
- Attendees’ Names and Firm Addresses
- Contact with attendees during: Morning registration, Refreshment breaks (am and pm), Lunch,
(and cocktail reception when sponsoring the Fall "MAP" Conference).
- Six Foot Skirted Table
- Lunch with Attendees (Admits 2)
- Mention in Friday@Five (MSCPA Weekly E-Newsletter)
- Hyperlink included in the course description on MSCPAonline.org
- Thumbnail Logo in SumNews (MSCPA bimonthly Newsletter)
- Thumbnail Logo in Conference Brochure
- Firm Logo & Profile in Conference Manual
**Exhibitors must meet registration deadlines for these publications. Download the
Registration Form or Register online.
Please contact Julia Bowker for more info at 617.556.4000.
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The MSCPA holds various special events throughout the year for its membership. See the below listing for the membership, young professionals, women in accounting and student membership events and more detailed information.
Young Professional Night at the Celtics
Date: January 18, 2012
Networking from 5:00-7:00 p.m.
Celtics Game: 7:30 p.m.
Sponsorship: $1,200
The MSCPA Young Professionals group will be holding a Celtics networking event in the winter of 2011. One hundred tickets will be offered to MSCPA members 35 years old and younger. The 7:30pm Celtics game will be preceded with a networking event at a bar close to the Garden. Location TBD. Celtics networking event package includes: two tickets to the game; pre-game drinks and hors d'oeuvres; logo included in all pre-game mailing to ticket holders; signage at pre-game networking event; recognition as sponsor in Society publications (SumNews, Friday@Five); and ticket holders' contact information (name and firm address). The costs of the sponsorship is $1,200. Sponsorships for this event are limited to five, and to two per industry.
2012 Women in Accounting Breakfast Sponsorship
Monthly from May-December 2012 (exact dates TBD)
8:30 a.m. at the MSCPA Office, Boston
Sponsorship: $250 for the year
The Women in Accounting Breakfast Series was developed to provide MSCPA female members with an opportunity to meet with professionals in an unstructured and intimate setting (registration is limited to 25 attendees) to discuss topics of interest within the accounting profession. Topics have included work/life balance, networking, goal setting and public vs. private accounting. Breakfasts are held in the MSCPA Boston office and includes a continental breakfast. Sponsorship includes:
- Logo displayed on all email promotional materials from May-December 2011;
- Logo displayed on event registration page on MSCPAonline.org from May-December 2011;
- Signage at each breakfast from May-December 2011;
- Recognition at Annual Women's Golf Outing;
- Recognition at Women to Watch Awards; and
- Recognition in Friday@Five e-newsletter as a sponsor (received by 9,500 MSCPA members).
Membership Night at the Red Sox (Summer 2012)
TBD 2012
Networking: 5:00-7:00 p.m.
Red Sox Game: 7:10 p.m.
Sponsorship: $1,200
The MSCPA's Membership department will be holding a Red Sox networking event in the spring/summer of 2012. One hundred tickets will be offered to managing partners and their firms. The 7:10pm Red Sox game will be preceded with a networking event at a bar close to Fenway Park. Location TBD. Red Sox networking event package includes: two tickets to the game; pre-game drinks and hors d'oeuvres; logo included in all pre-game mailing to ticket holders; signage at pre-game networking event; recognition as sponsor in Society publications (SumNews, Friday@Five); and ticket holders' contact information (name and firm address). The costs of the sponsorship is $1,200. Sponsorships for this event are limited to five, and to two per industry.
Young Professional Night at the Red Sox (Summer 2012)
TBD 2012
Networking: 5:00-7:00 p.m.
Red Sox Game: 7:10 p.m.
Sponsorship: $1,200
The MSCPA Young Professionals group will be holding a Red Sox networking event in the summer of 2012. One hundred tickets will be offered to MSCPA members 35 years old and younger. The 7:10pm Red Sox game will be preceded with a networking event at a bar close to Fenway Park. Location TBD. Red Sox networking event package includes: two tickets to the game; pre-game drinks and hors d'oeuvres; logo included in all pre-game mailing to ticket holders; signage at pre-game networking event; recognition as sponsor in Society publications (SumNews, Friday@Five); and ticket holders' contact information (name and firm address). The costs of the sponsorship is $1,200. Sponsorships for this event are limited to five, and to two per industry.
If you are interested in any of these opportunities, please contact Julia Bowker at
jbowker@MSCPAonline.org or at 800.392.6145.
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This annual Calendar of MSCPA CPE courses has a year-long shelf-life and is distributed to each and every member as well as all Continuing Education customers repeatedly throughout the fiscal year. The 2010 Calendar of Courses was sponsored by Surgent McCoy, CPE LLC. If you are interested in sponsoring the 2011 Calendar, please contact Julia Bowker at jbowker@mscpaonline.org or at 800.392.6145 ext 301.
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Disclaimers
Advertisers and advertising agencies (together "Advertisers") assume sole liability for content of advertisements
and for claims arising therefrom against MSCPA. Each Advertiser warrants that it has the right to publish (and to
authorize MSCPA to publish) its advertisements, and that its advertisements and all content and copy contained therein
do not infringe, misappropriate, slander, defame, or otherwise violate the copyright, intellectual property, or other
rights of any third party. Each Advertiser will indemnify, defend and hold harmless MSCPA (including its officers,
directors, employees, members, and affiliates) and its customers and contractors from any and all liabilities, losses,
costs, damages, judgments or expenses (including costs and reasonable attorneys’ fees) resulting from or arising in any
way out of any alleged breach of the agreements and warranties set forth above.
We do not accept display ads from CPE providers or membership organizations, as it competes with our own efforts.
(This does not conflict with Anti-Trust laws as they can reach our demographic other ways, such as purchasing a list
from the boards of accountancy, advertising in the Practical Accountant/Journal of Accountancy, local business journals,
etc.)
All advertisements will be reviewed by the MSCPA editorial board and are subject to our approval before placement
on the site. Ads may be rejected if they cause our site to load slowly or if they do not meet our editorial standards.
To request a hard copy of the Media Kit, email Julia Bowker or call 800.392.6145.
