Upcoming Special Events Sponsorship Opportunities:
Women to Watch Awards (9/29)
Young Professional Night at the Celtics (11/17)
Membership Night at the Celtics (12/1)
Continuing Education Conferences
Exhibit at MSCPA CPE conferences and meet face-to-face with your current and future clients. It is the most personal marketing tool allowing you to generate leads, maximize exposure, create awareness and/or sell your product or service.
From SumNews, our bi-monthly newsletter, to our interactive Web site, we offer new and innovative opportunities
for our advertisers. There are several different ways your message can reach more than 10,000 CPAs and accounting
professionals throughout Massachusetts. View Our Membership Demographics.
Download the MSCPA Media Kit . To request a hard copy of the Media Kit, e-mail Julia Bowker or call 800.392.6145 ext. 301.
Opportunities Include:
Where Businesses and Consumers Search for CPA Services
The "Find a CPA Directory" is an online database of Massachusetts CPA firms with listings available
exclusively to members of the MSCPA. Users of the Directory are able to search by industry, services provided, city,
region, and languages spoken. This Directory is consistently one of the most highly requested pages on the Web site.
For more information on how to get your firm listed, join the Find a CPA Directory; or e-mail Mona McCarthy at
monam@MSCPAonline.org.
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SumNews is published bi-monthly by the Massachusetts Society of CPAs, Inc. Subscriptions to SumNews
are limited to members of the Society only as a member benefit and the subscription is free to all members.
| Gross: |
Size - (in inches) |
1 x Rate |
1 x Rate - Color |
6 x Rate |
6 x Rate - Color |
| Full Page |
7.5 x 10 |
$1,875 |
$2,240 |
$1,635 |
$1,965 |
| Half Page |
7.5 x 4.875 |
$1,055 |
$1,260 |
$925 |
$1,125 |
| 3 Column Box |
5 x 4.875 |
$880 |
$1,055 |
$755 |
$910 |
| 1/4 Page |
3.625 x 4.875 |
$645 |
$770 |
$560 |
$670 |
| 1/8 Page |
1.875 x 4.875 |
$475 |
$560 |
$375 |
$440 |
| Business Card |
3.5 x 2 |
$350 |
$395 |
$250 |
$340 |
Premium Positions
Full Page Inside Cover: $2,530
Back Cover 3/4 Page: $1,755
Half Page Preference: $1,280
Front Cover Sponsor: $530
A standard 15% discount is applied when ad is supplied by a recognized advertising agency. Please follow
printing specifications for SumNews.
2010 SumNews Advertising Deadlines
For further information on display advertising & SumNews, contact Julia Bowker
jbowker@MSCPAonline.org. Or, download the
Insertion Order Form.
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The MSCPA offers a classified section in SumNews, including:
- Mergers & Acquisitions
- Office Space
- Positions Available
- Peer Review
- Miscellaneous
Classifieds are limited to 1,000 characters; ads are $150 for members, $225 for non-members.
Color shading is an additional $10 and is a technique used to help your ad stand out. Confidential Reply Boxes are
an additional $20. All ads must be prepaid. All classifieds (excluding positions available) will automatically be placed on our online classifieds page for 60 days at no additional charge (over a $50 value). Ads and inquiries should be e-mailed or faxed to Julia Bowker, jbowker@MSCPAonline.org, fax 617.556.4126, or download the
Classified Insertion Order Form.
Download tips on how to write a successful classified.
| Issue |
Insertion Order Deadline |
Materials & Classifieds Deadline |
SumNews Distribution (Week of) |
| Winter II |
January 8 |
January 15 |
First Week of March ’10 |
| Spring |
March 12 |
March 19 |
First Week of May ’10 |
| Summer I |
May 14 |
May 21 |
First Week of July ’10 |
| Summer II |
July 16 |
July 23 |
First Week of September ’10 |
| Fall |
September 10 |
September 17 |
First Week of November ’10 |
| Winter I |
November 12 |
November 19 |
First Week of January ’11 |
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You can now post classified ads (into categories of Mergers and Acquisitions, Office
Space, Miscellaneous, and Peer Review). Ads are $1.00 per word for members and $1.50 for non-members. Ads are limited to a $50 minimum and
remain posted for 60 days. Contact Julia Bowker at jbowker@MSCPAonline.org or 800.392.6145 ext 303 with any questions.
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If you are looking for qualified professional employees, you can advertise job
postings from your desktop on MSCPAonline.org! Job seekers can search postings for free.
Job postings are $1 per word for members and $1.50 per word for non-members. Ads are limited to a $50 minimum and remain posted
for 60 days. E-mail Mona McCarthy for further details.
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Ad space is currently available in our electronic newsletter, Friday@Five, which is e-mailed weekly to
more than 9,000 subscribed members of the MSCPA. E-mail marketing offers broader reach, higher measurability, quicker
delivery, and easier consumer feedback for a lower cost than any other medium. The open rate for this weekly e-newsletter
is consistently over 35% which is considered successful per marketing statistics. To sponsor Friday@Five,
download the details or contact Julia Bowker;
jbowker@MSCPAonline.org or 800.392.6145 ext. 301.
Sponsorship is limited to one per issue, and includes sponsor’s logo, 50 words and a live link at the top of the e-newsletter.
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MSCPAonline.org experiences a fluctuation of site activity throughout the calendar year as we provide services for both
member and non-members alike. Since the inception of MSCPAonline.org, each year has seen steady growth and we anticipate
more of the same as we bring useful content and services to the Web site on a continuous basis.
Banner ads are featured banner on our every page of MSCPAonline.org. Space is limited to five banners; advertisers have the
opportunity to contract space for up to one year. Web site ads are experiencing positive growth in click-through rates.
Reserve your banner ad on MSCPAonline.org today!
Banner ads are also available on CPAtrack.com, the student Web site of the MSCPA. Read more on CPAtrack.com banner adversiting.
Banner Advertising Specifications
| File Formats: |
.GIF, .GIF89A, .JPEG |
| Banner Dimensions: |
120x60 pixels |
| File Size Limit: |
Less than 12K |
| Target URL: |
Must be live at the time of submission to MSCPAonline.org
May not exceed 200 characters
No more than one embedded question mark (?)
|
| Special Information: |
Client side image maps are not accepted.
Advertisements cannot mislead the user. For example, they may not mimic or resemble
Windows/Macintosh/Unix dialogue boxes, error messages, or the like.
Advertisements cannot resemble MSCPAonline.org content.
|
Rates
1 Month= $600
3 Months= $550/month
1 Year= $500/month
All advertisements will be reviewed by the MSCPA and are subject to approval before placement on the site.
To reserve YOUR space on our Web site, contact Julia Bowker; jbowkern@MSCPAonline.org
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Build influential contacts with CPAs interested in state, federal, nonprofit, government taxations, accounting and auditing,
and financial planning.
View the 2010-2011 Continuing Education Conference Schedule and Descriptions.
Included in the price for booth space is:
- Attendees’ Names and Firm Addresses
- Contact with attendees during: Morning registration, Refreshment breaks (am and pm), Lunch,
(and cocktail reception when sponsoring the Fall "MAP" Conference).
- Six Foot Skirted Table
- Lunch with Attendees (Admits 2)
- Mention in Friday@Five (MSCPA Weekly E-Newsletter)
- Hyperlink included in the course description on MSCPAonline.org
- Thumbnail Logo in SumNews (MSCPA bimonthly Newsletter)
- Thumbnail Logo in Conference Brochure
- Firm Logo & Profile in Conference Manual
**Exhibitors must meet registration deadlines for these publications. Download the
Registration Form or Register online.
Please contact Julia Bowker for more info at 617.556.4000
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The MSCPA holds various special events throughout the year for its membership. See the below listing for the membership, young professionals, women in accounting and student membership events and more detailed information.
Membership Events
- Women to Watch Awards (9/29)
In partnership with the American Institute of CPAs Women's Initiatives Executive Committee, we will again be rewarding women who have made significant contributions to the accounting profession in Massachusetts, or who demonstrate characteristics that enable them to become leaders in the profession. Awards fall into two categories: Experienced Leaders, who are established members of the profession; and Emerging Leaders, who are professionals that have been in the accounting field 10 years or less. The event will include a keynote presentation from the dynamic Carol McMullen, president of Eastern Wealth Management. McMullen will share her leadership journey, experiences as a woman professional and the challenges of finding a work/life balance. We're expecting 100 people to attend the awards ceremony and cocktail reception. View sponsorship and exhibiting opportunities.
- MSCPA Membership Night at the Celtics (12/1)
The MSCPA's Membership department is holding a Celtics networking event on December 1, 2010. One hundred tickets will be offered to managing partners and their firms. The 7:30pm Celtics game will be preceded with a networking event at a bar close to the TD Garden. Location TBD. Celtics networking event package includes: two tickets to the game; pre-game drinks and hors d'oeuvres; logo included in all pre-game mailing to ticket holders; signage at pre-game networking event; recognition as sponsor in Society publications (SumNews, Friday@Five); and ticket holders' contact information (name and firm address). The costs of the sponsorship is $1,000. Sponsorships for this event are industry exclusive.
Young Professional Events
- Young Professional Night at the Celtics (11/17)
The MSCPA Young Professionals group is holding a Celtics networking event on November 17, 2010. One hundred tickets will be offered to MSCPA members 35 years old and younger. The 7:30pm Celtics game will be preceded with a networking event at a bar close to the TD Garden. Location TBD. Celtics networking event package includes: two tickets to the game; pre-game drinks and hors d'oeuvres; logo included in all pre-game mailing to ticket holders; signage at pre-game networking event; recognition as sponsor in Society publications (SumNews, Friday@Five); and ticket holders' contact information (name and firm address). The costs of the sponsorship is $1,000. Sponsorships for this event are industry exclusive.
If you are interested in any of these opportunities, please contact Julia Bowker at
jbowker@MSCPAonline.org or at 800.392.6145.
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This annual Calendar of MSCPA CPE courses has a year-long shelf-life and is distributed to each and
every member as well as all Continuing Education customers repeatedly throughout the fiscal year. The
2009 Calendar of Courses was sponsored by Bedford Cost Segregation. If you are interested in sponsoring the 2010 Calendar, please contact Julia Bowker at jbowker@mscpaonline.org or at 800.392.6145 ext 301.
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Disclaimers
Advertisers and advertising agencies (together "Advertisers") assume sole liability for content of advertisements
and for claims arising therefrom against MSCPA. Each Advertiser warrants that it has the right to publish (and to
authorize MSCPA to publish) its advertisements, and that its advertisements and all content and copy contained therein
do not infringe, misappropriate, slander, defame, or otherwise violate the copyright, intellectual property, or other
rights of any third party. Each Advertiser will indemnify, defend and hold harmless MSCPA (including its officers,
directors, employees, members, and affiliates) and its customers and contractors from any and all liabilities, losses,
costs, damages, judgments or expenses (including costs and reasonable attorneys’ fees) resulting from or arising in any
way out of any alleged breach of the agreements and warranties set forth above.
We do not accept display ads from CPE providers or membership organizations, as it competes with our own efforts.
(This does not conflict with Anti-Trust laws as they can reach our demographic other ways, such as purchasing a list
from the boards of accountancy, advertising in the Practical Accountant/Journal of Accountancy, local business journals,
etc.)
All advertisements will be reviewed by MSCPAonline.org and are subject to our approval before placement
on the site. Ads may be rejected if they cause our site to load slowly or if they do not meet our editorial standards.
To request a hard copy of the Media Kit, e-mail Kara Kieran or call 800.392.6145.
