Surviving, Pivoting, and Thriving in the New Normal

You Pay: $249.00
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This course is 4.00 credits
Jennifer Elder
Fields of Study
Finance, Firm Management, Personnel/HR
Course Level


Jennifer Elder

Jennifer Elder, CPA, MS, CMA, CIA, CFF, CGMA helps businesses solve tough problems with strategic solutions. She is a business generalist and an accounting expert who can make the complicated awesomely simple. For more than 20 years, she has been helping businesses focus on their core values and strengths to transform inefficiency and chaos into a profitable entity with an energized team. As keynote speaker, trainer, and business coach, Jennifer has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 40 states. Jennifer is a published author and was named an Outstanding Educator by the AICPA for the past two years. When not on the road teaching, she lives on her boat with her husband and two cats in Baltimore, Maryland.
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AICPA Member
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Friday, Jul 24, 2020
8:45am – 12:15pm

Due to the ongoing COVID-19 (coronavirus) pandemic, the MSCPA has made the difficult decision to make our scheduled live seminars in 2020 virtual-only events. The topics, dates, times and CPE credits will remain the same, and you will learn from the same top-level speakers that you expected to see at our live programs.

When the world has changed, you can’t operate your business the same way and expect the same results.  Unfortunately, there is nothing normal about the current global situation.  You have two choices, panic or pivot.  There is always an opportunity in a disaster if you are willing to be flexible and find the fit between your business model and what your clients and customers need from you now.  This session will cover an approach to strategic planning that focuses on positive thinking, creativity, and agility. 

Course Objectives

•       Define solutions-based strategic planning
•       Identify tools to analyze your current business environment
•       Recall questions to brainstorm new products and services
•       Recognize the key elements of a one-page strategic plan


+ $249.00

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