Advertising

SumNews Display Advertising

SumNews is published bi-monthly by the Massachusetts Society of CPAs, Inc. Subscriptions to SumNews are limited to members of the Society only as a member benefit and the subscription is free to all members.

Premium Positions

• Full Page Inside Cover: $2,530
• Back Cover 3/4 Page: $1,755
• Half Page Preference: $1,280
• Front Cover Sponsor: $500

A  standard 15% discount is applied when ad is supplied by a recognized advertising agency.

More information:

• Printing specifications
• Advertising Deadlines
• Insertion Order Form

SumNews Classified Advertising

The MSCPA offers a classified section in SumNews, including:

• Mergers & Acquisitions
• Office Space
• Positions Available
• Peer Review
• Miscellaneous

Specifications and pricing:

• Classifieds are limited to 1,000 characters.
• Ads are $175 for members, $225 for non-members.
• Color shading is an additional $10 and is a technique used to help your ad stand out.
• Confidential Reply Boxes are an additional $20.
• All ads must be prepaid.
• All classifieds (excluding positions available) will automatically be placed on our online classifieds page for 60 days at no additional charge (over a $50 value).

Ads and inquiries should be emailed or faxed to Kristin Wells at kwells@mscpaonline.org, fax 617.556.4126, or download the Classified Insertion Order Form.

Download tips on how to write a successful classified.

CPE Calendar Sponsorship

This annual Calendar of MSCPA CPE courses has a year-long shelf-life and is distributed to each and every member as well as all Continuing Education customers repeatedly throughout the fiscal year.

If you are interested in sponsoring the 2021 Calendar, please contact Kristin Wells at 800.392.6145 ext. 400 or kwells@mscpaonline.org.

Online Advertising Opportunities

Friday@Five E-Newsletter Sponsorships

Ad space is currently available in our electronic newsletter, Friday@Five, which is emailed weekly to more than 10,500 subscribed members of the MSCPA. Email marketing offers broader reach, higher measurability, quicker delivery and easier consumer feedback for a lower cost than any other medium. The open rate for this weekly e-newsletter is consistently over 35%, which is considered successful per marketing statistics.

To sponsor Friday@Five, download the details or contact Kristin Wells at 800.392.6145 ext. 400 or kwells@mscpaonline.org.

The HUB Online Community

The HUB is one of our most popular member benefits – an online community that
allows members to connect with peers, participate in discussions, network with
accounting colleagues and share knowledge and resources. Advertising on The
HUB provides you with exposure on the most active pages our members visit daily, allowing you to target over 11,000 CPAs and accounting professionals. The Open Forum digest email reaches more than 7,300 members each day!

Banner Advertising

mscpaonline.org experiences a fluctuation of site activity throughout the calendar year. Since the inception of mscpaonline.org, each year has seen steady growth and we anticipate more of the same as we continue to bring useful content and services to the website.

Space is limited to five banners; advertisers have the opportunity to contract space for up to one year.

Reserve your banner ad on mscpaonline.org today!

Banner ads are also available on CPAtrack.com, the student website of the MSCPA. Read more on CPAtrack.com banner advertising.

Banner Advertising Specifications

Rates

• $500/month for 6+ months
  
• $600/month for less than 6 months

All advertisements will be reviewed by the MSCPA and are subject to approval before placement on the site.

To reserve your space on our website, contact Kristin Wells at kwells@mscpaonline.org.

Disclaimers

Advertisers and advertising agencies (together "Advertisers") assume sole liability for content of advertisements and for claims arising against the MSCPA. Each Advertiser warrants that it has the right to publish (and to authorize the MSCPA to publish) its advertisements, and that its advertisements and all content and copy contained therein do not infringe, misappropriate, slander, defame, or otherwise violate the copyright, intellectual property, or other rights of any third party. Each Advertiser will indemnify, defend and hold harmless the MSCPA (including its officers, directors, employees, members, and affiliates) and its customers and contractors from any and all liabilities, losses, costs, damages, judgments or expenses (including costs and reasonable attorneys’ fees) resulting from or arising in any way out of any alleged breach of the agreements and warranties set forth above.

We do not accept display ads from CPE providers or membership organizations, as it competes with our own efforts. (This does not conflict with Anti-Trust laws as they can reach our demographic other ways, such as purchasing a list from the boards of accountancy, advertising in the Practical Accountant/Journal of Accountancy, local business journals, etc.)

All advertisements will be reviewed by the MSCPA editorial board and are subject to our approval before placement on the site. Ads may be rejected if they cause our site to load slowly or if they do not meet our editorial standards.

To request a hard copy of the media kit, email Kristin Wells at kwells@mscpaonline.org or call 800.392.6145.